Web Production Services provided by Sharilyn Horne Business Concepts

Blogs

Blogs: you hear about them all the time now. Bloggers this, blogosphere that. Yet many people have a hard time wrapping their heads around what a blog really is. The best definition I've heard for blogging comes from Blogging Evangelist and all-around super-cool guy Andy Wibbels, author of the best seller Blog Wild:

A blog is an easy, instantly and frequently updated website focused around a topic, industry or personality.

But what does that mean for you, as a solopreneur or small business owner?

A business blog is a unique way to establish a your credibility, with new prospects, current clients, and peers. The more conversational style of blogging (versus ezines or other online marketing tools) can showcase your knowledge, experience, niche, and strengths in a whole new way!

I Can Help You Get Started

Before you begin blogging, you need to decide what blogging platform is right for you. There are many options: should you try a free solution such as Blogger, a hosted blogging platform like Typepad, or should you go all out and start with your own Movable Type installation?

We'll work together to assess your needs, abilities, and most of all, willingness to learn what needs to be done to maintain a blog.

Don't Let Your Blog Be an Afterthought

Your business blog should be an extension of your web site, ezine and brand.

Once you've decided what platform to use, I can customize your blog's look and feel to match your site and your style. If I'm designing a new site for you, we can easily integrate your blog as an extension of your site's look and feel.

Taking the Next Step

When you're ready to take the plunge and start blogging, I can give you tips, links, and resources that will help you use your blog as a marketing tool.

"I already have a blog...I just want it to look more like my site!"

I can help you with that as well...whether you are using Blogger, TypePad, or Movable Type, give your blog a makeover so it shares the same look and feel as your web site, ezine, or other marketing collateral.

I am a member of the Six Apart Professional Network. That gives me access to some of the best resources and most brilliant minds working with (and developing) Movable Type and TypePad!

Some samples of blogs I've developed can be seen on my Blog portfolio page.